Estimator Locator Logos | Siegfried Media

Estimator Locator Logos

Estimator Locator Logos

Goal

The goal for the client was to create sub-brand logos for the various web products under their main brand logo. The main logo was provided by the Client and needed improvement, so it was suggested that a redesign of the main logo would be best so that an improved opportunity for branding cohesiveness for the logo family could be achieved.

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Action

The icon of the original lettermark was definitely strong and unique enough to keep so the approach was to design a set of lettermarks around that. Once the typeface was chosen, sized, and kerned, and a color palette decided upon, color variations were presented and decided upon as well. Branding guidelines were created for other users of the lettermarks to understand how to use them.

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Result

A logo that had poor execution of design principles with typography, color, scale, alignment, and overall aesthetics was improved to more easily include the addition of sub-brand logos in a cohesive manner.  The designer and developers of the website that the logos were created for also had a better experience utilizing the logos for work they were hired for.

EL-Logo-OLD
Old Lettermark
EL-Lettermark-Color-Combos
Color and size options.
New Lettermark with Sub-Lettermarks
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